Nissan’s Global Real-Time Engagement Model

From Nissan’s global headquarters in Japan, we pioneered a real-time engagement model where social listening became more than a marketing tool—it became business intelligence. By translating cultural insights into actionable strategies, I helped bridge global teams with regional markets, ensuring creative was both culturally relevant and business-driven. At the center of this model, I worked with creatives around the world to activate ideas in real time, fueling campaigns that resonated deeply with audiences. This approach not only delivered a 10% brand lift over two years, but also played a key role in the successful launch of the Nissan GTR.