Infiniti’s Social powered Q50 launch

Infiniti made history with the world’s first social-powered vehicle launch—the debut of the Q50 Eau Rouge. Partnering with Formula 1, we bridged online and offline experiences to give fans unprecedented access to the brand, its ambassadors, and influencers. This unique approach turned a traditional car reveal into an interactive, culture-driven moment that energized global audiences. The result was Infiniti’s most engaged launch to date and a powerful elevation of its Formula 1 partnership.