CASL Brand Identity

Reimagining CASL’s brand was about more than a new look—it was about capturing the spirit of a community that’s grown, evolved, and embraced change for nearly 45 years. We set out to modernize a legacy brand without losing its roots, weaving cultural relevance and history into a fresh, inclusive identity. The result? A vibrant, future-ready brand built to welcome a broader, more diverse audience while positioning CASL for the national stage. A true 360° transformation—inside and out.