Conagra Brands - Content Portfolio

As Head of Content and Strategy at Conagra Brands, I led campaigns and creative development across a portfolio of more than 100 iconic brands. What you’ll see here is just a selection—a snapshot of the depth and variety of content we created to connect with consumers in smarter, more meaningful ways. By launching a new Way of Working, I transformed how content was produced and distributed: driving over 30% in production cost savings and more than 40% greater paid media efficiency through sharper targeting and optimized media mix. From concept to completion, every piece was designed to scale creativity while maximizing impact..